Having spent the entirety of my career trying to remain “invisible” (e.g. no one should really care who made the “pen” as long as the user can forget it even exists and focuses on telling their story),
I have come to appreciate the need to balance short term decisions alongside future desires.
Software is a pen. It serves its purpose only in so much as it gets the job done (my thinking is if one stops here and rests on their laurels, then the marathon is already over), knowing full well that it will eventually run out of ink if not accounted for.
My objective is to provide services and support; to continually engage my clients so that they know there is no other; and to seize each opportunity with the mandate that it is just as important as the next, for it lays the foundation for things to come.